Case Studies
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      Organisation
      IBM Europe & IBM France
       
     

Background
      In the changing business environment of the 1990’s IBM recognised the need for a change of Leadership style and greater collaboration between Country Managers across Europe. The requirement for serving customers across boundaries necessitated a flexible response from the IBM businesses in every country in Europe.
       
      Project Objectives
     

A series of Leadership Development Workshops were designed in order to address the following key objectives :

  • To identify and practise the styles that would encourage greater participation and flexibility in the Country Teams.
  • To make plans for changing the way in which the businesses collaborated and the role of the Country Managers in that process.
  • To identify the key Business Opportunities that the Team of Country Managers could exploit for the financial benefit of IBM.

All the Country Managers returned at 3-4 month intervals over a one year period in order to review and re-plan.

       
      Project Outcomes
      The investment of time and money in these workshops enabled the following changes to take place:
  • Many changes in the ways in which teams were organised and managed took place in the countries.
  • Morale improved during a particularly difficult period of the business environment — shown up in the IBM Vision and Values Surveys.
  • A new IBM computer was launched as a result of the discussions and agreements on the second workshop.
 
       
     
 
 
   
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